Truly Hard Seltzer has announced the company has joined hands with the GLAAD to enhance equality of community. The company has further announced that in order to mature this partnership, the company is donating up to $100,000 to GLAAD to support its existing activities and initiatives for the cause.
The company has further decided to launch Truly Proud content series to highlight the perspective of the community. The company has said that it will publish 16 different stories to enhance the problems faced by the community at public and workplaces.
The company has further said that in order to celebrate the 50th Anniversary of NYC Pride March, it will hire the billboard at Times Square to those individuals wanted to celebrate Pride safely at their homes
CMO of Boston Beer Company, Lesya Lysyj said, “For Truly to be an active champion for the LGBTQ+ community and make a meaningful impact, partnering with a well-respected, change-driving organization like GLAAD is necessary.”
“We want to authentically live our brand values and not only show support for the LGBTQ+ community, but also shed a light on important issues and inspire meaningful change. Partnering with GLAAD to achieve those goals was a no-brainer. This community is full of so many different flavors, perspectives and stories, and Truly wants to celebrate that,” Lesya further added.
Senior Director of GLAAD, John McCourt said, “Although Pride will look different this year, Truly is showcasing its support for the LGBTQ community by bringing awareness to a pressing issue affecting LGBTQ people: workplace discrimination.””
“Through its Pride campaign and story series, Truly has created an impactful way to spotlight the voices of LGBTQ people, demonstrating the brand’s ongoing commitment to supporting the fight for full equality and acceptance for LGBTQ people,” John further added.