Hexagon AB, a global leader in digital reality solutions, has announced the appointment of Madlen Nicolaus as the company’s Chief Marketing Officer (CMO), effective 24 April 2023. Nicolaus, who previously led enterprise and consumer marketing teams at high-profile technology companies, including Salesforce, SAP, and Kodak, will report to Paolo Guglielmini, President & CEO, and be a member of the Executive Management team. This article will delve deeper into this exciting development for Hexagon AB, Nicolaus’s qualifications and experience, and the company’s mission to empower an autonomous future.
Nicolaus’s Background
Madlen Nicolaus brings a wealth of experience to Hexagon AB, having led enterprise and consumer marketing teams at high-profile technology companies, including Salesforce, SAP, and Kodak. She has a proven track record in building high-quality, well-defined marketing programmes, with a focus on demand generation, pipeline building, product evangelism, and driving innovative digital marketing strategies. Nicolaus holds a German Diploma from the University of Applied Sciences Mittweida.
Hexagon’s Mission
Hexagon AB is a global leader in digital reality solutions, combining sensors, software and autonomous technologies. The company’s mission is to empower an autonomous future and help customers achieve sustainability at scale. Hexagon’s solutions deliver value across several industries, including aerospace, automotive, construction, manufacturing, mining, and public safety. With Nicolaus’s appointment as CMO, the company aims to communicate the increasing value its solutions deliver and accelerate its mission to empower an autonomous future.
Kristin Christensen’s Legacy
Madlen Nicolaus will succeed current CMO Kristin Christensen, who will remain with the company through June 2023 to support the transition and continue as a member of the Executive Management team until Nicolaus joins. During her tenure, Christensen built a highly evolved marketing organisation from the ground up, supporting nine divisions and thousands of customers worldwide. Under Christensen’s leadership, Hexagon transformed from an obscure mess of a conglomerate into a world-leading digital reality technology company, driving change in most industries on the planet.
Ola Rollén’s Praise for Kristin Christensen
Hexagon’s former President and CEO (2000-2022) and incoming Chairman, Ola Rollén, praised Kristin Christensen for her leadership and dedication over the years. “Thanks to her leadership and dedication over the years, we earned a reputation for being among the truly great technology companies in the world, and Hexagon’s market value has increased 200 times – a feat we could not have achieved without passionate change agents like Kristin,” said Rollén. “I’m excited to see what she does next.”
Conclusion
Hexagon AB’s appointment of Madlen Nicolaus as Chief Marketing Officer is a significant development for the company as it continues to empower an autonomous future and help customers achieve sustainability at scale. Nicolaus’s experience and qualifications make her an excellent choice for the role, and her track record in building high-quality, well-defined marketing programmes will be invaluable to the company. With her appointment, Hexagon aims to communicate the increasing value its solutions deliver and accelerate its mission to empower an autonomous future. The company also thanks Kristin Christensen for her leadership and dedication and praises her for transforming Hexagon from an obscure mess of a conglomerate into a world-leading digital reality technology company.
Julia Brown is a Master’s in Business Administration by education. After completing her post-graduation, Julia jumped the journalism bandwagon as a freelance journalist. Soon after that she landed a job of reporter and has been climbing the news industry ladder ever since to reach the post of editor. Julia holds keen interest in technology and writes tirelessly on how technology innovation is affecting life and whole world. She has extensive knowledge in technology news writing.
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