Tech Industry

Baidu Beats Q1 Revenue and Profit Estimates, Awaits Regulatory Approval for Ernie Bot Roll-Out

Chinese search engine giant, Baidu, has reported first-quarter revenue and profit that exceeded analysts’ expectations. The company attributes this success to businesses’ increased spending on advertising as China reopens post-COVID. Furthermore, Baidu is awaiting regulatory approval to launch its ChatGPT-like Ernie bot, which it plans to incorporate into all of its businesses. This report will delve deeper into Baidu’s Q1 results, its plans for Ernie bot, and the current state of the Chinese AI market.


Strong Q1 Results Amid China’s Post-COVID Reopening


After China dropped most of its strict COVID-19 restrictions late last year, businesses and consumers have revived their spending. The latest official data showed that China’s economy grew by 4.5% year-on-year in the three months through March, exceeding expectations. Baidu CEO Robin Li stated that after the Lunar New Year in late January, there was a quick economic recovery that benefited the company’s advertisers in offline sectors such as travel and healthcare. Some of these sectors have already rebounded to above pre-pandemic levels, indicating a solid sign of recovery.


Baidu’s Q1 revenue rose by 10% to ¥31.14 billion ($4.54 billion), surpassing Refinitiv’s estimate of ¥29.97 billion. Revenue from Baidu Core, which includes search-based advertising sales, cloud offerings, and autonomous driving initiatives, grew by 8% to ¥23 billion. Meanwhile, revenue from Baidu’s largest segment, online marketing, accounted for ¥16.6 billion, up by 6%. Revenue at its streaming service iQIYI rose by 15% to ¥8.3 billion, driven by a 28% growth in its subscriber base. Baidu’s U.S.-listed shares were up 3% intraday on Tuesday.


Ernie Bot: Baidu’s Rival to ChatGPT


Baidu’s much-touted rival to OpenAI’s ChatGPT, Ernie bot, has yet to be officially launched, despite being partially unveiled to the public in mid-March. However, CEO Robin Li revealed that the company has applied for government review and approval of Ernie bot, and it would roll it out at scale once it receives regulatory clearance.


Ernie bot is a generative AI-driven chatbot that Baidu plans to incorporate into all of its businesses. Li said the company planned to “steadily incorporate” Ernie bot, without giving a specific timeline. The company had engaged in close discussions with regulators during its testing of Ernie bot. Li said that despite the entry of many new players in the Chinese generative AI and large-language model industry, there was a “very high barrier to entry.” This factor means that Baidu expects a “highly concentrated market with probably 2-3 major players emerging in the end.”


Barriers to Entry in the Chinese AI Market


Baidu CEO Robin Li highlighted the significant barriers to entry in the Chinese AI market. To establish a significant presence in this market, the requirements include substantial upfront investment, robust AI capability expertise, and vast data for model training. Baidu is one of the few Chinese companies that possess the necessary capabilities and expertise to compete in the Chinese AI market. In recent years, the Chinese government has prioritized the development of its AI industry, with a goal to surpass the US in AI technology by 2030. Despite the US’s recent curbs on China’s access to certain chips, Baidu remains optimistic, stating that it has secured a “substantial amount of computing power” and “the most advanced GPUs” to continue training and improving Ernie bot.


Opinion Piece: Baidu’s Path to AI Dominance


As Baidu waits for regulatory approval to launch Ernie bot at scale, it finds itself in a unique position to dominate the Chinese AI market. Baidu has been a leader in the search engine industry in China for years, and with its foray into AI, it is poised to solidify its position further. While there may be new players entering the generative AI and large-language model industry, Baidu’s CEO believes that only a select few will be able to meet the high entry barriers and establish a significant presence.


Baidu’s substantial investment in AI capabilities and its access to vast amounts of data give it a competitive edge. The company’s success in Q1, with revenue and profit surpassing estimates, further strengthens its position. As businesses in China continue to recover from the impact of the pandemic, Baidu’s advertising revenues are likely to grow further. Additionally, the integration of Ernie bot into all of Baidu’s businesses will provide new opportunities for revenue generation and customer engagement.




Baidu’s strong Q1 results, exceeding revenue and profit estimates, demonstrate the company’s resilience and adaptability in the post-COVID era. With China’s economy rebounding and businesses and consumers regaining confidence, Baidu’s advertising revenues are on an upward trajectory. The pending launch of Ernie bot, a rival to ChatGPT, holds significant potential for Baidu to expand its services and solidify its position in the Chinese AI market. As Baidu awaits regulatory approval, it continues to invest in AI capabilities and secure the necessary computing power to drive innovation and maintain its competitive edge. With its vision of a highly concentrated AI market, Baidu aims to be one of the major players that shape the future of AI in China.

Julia Brown

Julia Brown is a Master’s in Business Administration by education. After completing her post-graduation, Julia jumped the journalism bandwagon as a freelance journalist. Soon after that she landed a job of reporter and has been climbing the news industry ladder ever since to reach the post of editor. Julia holds keen interest in technology and writes tirelessly on how technology innovation is affecting life and whole world. She has extensive knowledge in technology news writing.

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