Microsoft plans to offer the next installment of the popular “Call of Duty” videogame through its subscription service. This change departs from the company’s traditional approach of selling the game as a standalone product. The announcement, anticipated to occur at Microsoft’s annual Xbox showcase on June 9, reflects a broader effort to expand the reach and appeal of its Game Pass subscription service.
Details of the Release
A source familiar with the matter revealed that Microsoft will launch the new “Call of Duty” game on its Game Pass service, marking a significant change from its usual practice of independent sales. Historically, “Call of Duty” games have been released annually with a price tag of around $70. This move aligns with Xbox President Sarah Bond’s recent statement at a conference, indicating that all first-party Xbox games would be available on Game Pass on their release day.
Background and Acquisition
Microsoft’s decision follows its acquisition of Activision Blizzard, the creator of “Call of Duty,” in a $69 billion deal finalized late last year. “Call of Duty” is one of the most successful entertainment franchises, with lifetime revenue exceeding $30 billion. This acquisition and subsequent integration of “Call of Duty” into Game Pass is a strategic maneuver to boost the subscription service’s appeal and compete with Sony’s PlayStation consoles.
Game Pass Growth and Strategy
Microsoft has aggressively developed its Game Pass subscription service, aiming to create a Netflix-style model for games. The service provides access to a broad library of games from Xbox and other developers for a monthly fee. As of February, Game Pass boasted 34 million subscribers, up from 25 million in 2022. The inclusion of “Call of Duty” is expected to attract even more subscribers, capitalizing on the game’s large and dedicated fan base.
Industry Impact and Analyst Insights
Analysts suggest that incorporating “Call of Duty” into Game Pass could significantly increase the service’s subscriber base. However, there is speculation that this strategy might impact the overall sales revenue of the game. Despite this potential trade-off, the move is seen as a way to enhance Game Pass’s value proposition and strengthen Microsoft’s position in the gaming industry.
Recent Performance and Popularity
“Call of Duty: Modern Warfare III,” released in November 2023, is currently the second-best-selling game of the year, trailing only Sony’s “Helldivers II.” This strong performance underscores the franchise’s enduring popularity and its potential to drive Game Pass subscriptions.
FAQs
What is Game Pass?
Game Pass is a subscription service managed by Microsoft, offering access to a vast library of games from Xbox and other developers for a monthly fee.
Why is Microsoft offering “Call of Duty” on Game Pass?
Microsoft aims to increase the appeal of its Game Pass service and attract more subscribers by including high-profile games like “Call of Duty.”
When will the new “Call of Duty” be available on Game Pass?
The official announcement is expected at Microsoft’s annual Xbox showcase on June 9, with the release likely to follow shortly after.
How has “Call of Duty” performed in recent years?
“Call of Duty: Modern Warfare III,” released in November 2023, is the second-best-selling game of the year, demonstrating the franchise’s enduring popularity.
What are the potential impacts of this move on game sales?
While offering “Call of Duty” on Game Pass may attract more subscribers, it could also affect the overall sales revenue of the game.
Final Thoughts
Microsoft’s innovative approach to distributing “Call of Duty” through its Game Pass service could reshape the gaming landscape. By leveraging the popularity of a top-tier franchise, Microsoft is poised to enhance its competitive edge against Sony’s PlayStation and redefine value propositions within the gaming industry. As subscription services become increasingly integral to the gaming experience, Microsoft’s strategy reflects a forward-thinking vision that may set new standards for the industry’s future.
